Metro de Lisboa App (Part 1)
(2014)
Challenge:
Design of a mobile application that facilitates the experience of using the Lisbon subway network.
Solution:
Based on User Research methodologies (competition analysis, questionnaires to users and definition of personas and the analysis of their journey), a mobile application was designed with the following functionalities:
– Consultation of timetables of carriages of the Lisbon subway network in real time;
– Consultation of the Lisbon subway network map.
– Possibility of payment of trips in different modalities.
– Consultation of timetables of carriages of the Lisbon subway network in real time;
– Consultation of the Lisbon subway network map.
– Possibility of payment of trips in different modalities.
My role:
I was responsible for all the steps included in the User Experience and User Interface Design process and for the production of the respective products, namely:
– Analysis of the interface of the current machine for buying and charging subway tickets;
– Market analysis;
– Definition of personas (primary and secondary)
– Customer's journey of the primary person from the pass loading process (and idealization of an improved machine interface);
– User tests with low and high fidelity prototypes.
– Analysis of the interface of the current machine for buying and charging subway tickets;
– Market analysis;
– Definition of personas (primary and secondary)
– Customer's journey of the primary person from the pass loading process (and idealization of an improved machine interface);
– User tests with low and high fidelity prototypes.
User Research – Persona e Customer Journey Map
– Description of the primary person.
– Characterization of the interaction of the primary person with a subway charging machine, with multi-bank loading process.
– Characterization of the interaction of the primary person with a subway charging machine, with multi-bank loading process.
